Checklist for Logo Success

After our class on Thursday, I thought it wouldn't hurt to review a few things as a class that may make preparing for Tuesday pinup a bit easier. Remember, you must be ready to pinup (5) of your most successful logos for discussion at the beginning of class. The format is 8.5''x11'' white paper - each logo LARGE on one sheet! Also, if you want to get ahead, start scanning the logos you want to import into Illustrator! You will use your sketches to trace in Illustrator next week. Scanning takes up some time so the sooner you digitize your sketches, the sooner you'll be able to start your vector art on the computer :)

If you didn't finish your variations, please do so over the weekend as well. You should start compiling your work thus far in your process book and bring that to class also. You should have at least 50 thumbnails + your outside design research examples in your process book as well.

1. Make sure your logo hits the two aspects of the ven diagram we went over last week. 
1. Your logo/type should communicate something about who you are (sophisticated, mysterious, excitable, extravagance), NOT things that you like (ie. coffee, ice cream, etc.)
2. Your logo should show a strong understanding of how your letter forms relate with each other (alignment, negative space, uniformity, stability, etc.)
2. You logo must be built from your initials (either 2 or 3 letter forms). You can add your name as an additional element, but it should not be the primary focus. 
3. Thin lines and gradients can reproduce poorly, so keep that in mind
4. Think about balance bettwen black and white space in your logo
5. If you get stuck, take a break from your logo development, and do some more research!

Thanks guys! Can't wait to see your great work on Tuesday!