Creative Brief Outline

Nice job working on your creative briefs for project 4! For the next project, you will be required to write a more extensive creative brief to turn in (typed in a more formal document - word document is sufficient) following the discussion we had in class. See below for outline notes. Also, feel free to include imagery and/or links that will support your content. For example, please include imagery of the existing product packaging and POP displays (in the store). You should also include your outside research in this document!

Side note: I will not be formally checking your process books for this project - Your CB will replace this. I will formally review your sketching and prototyping during the in-progress pinup.

A hard copy of your CB should be turned in to me on November 18th.

1. Overview / Background
1. Title / Background of the Project / Research regarding project
2. Describe the current market of project - Outside Research
1. what is successful / unsuccessful in market
3. Goals and Requirements of Project
1. required needs of the project - client needs
2. size dimensions, etc. 
2. Target Audience
1. Who is this project for? How will you design your project to speak to this audience
2. Demographics. Describe the person who will use this product.
3. What should you do speak to this demographic? What should you avoid when thinking about this demo/group/target?
3. Tone / Image
1. Is the design formal, serious, funny, or _____?
2. Visual cues / iconography / symbolism / imagery / type you may employ in your design and why?
3. Process goals - How will you implement your design? (i.e., illustration, photography, mixed media)
4. Messages
1. What are you trying to convey to your specific audience?
1. (i.e., Some of their needs may be straightforward, such as “a cereal box that can be resealed after opening; paperclips that won’t spill in my desk drawer; a teabag that won’t make a mess on the table.” Some needs may be more complex and ephemeral, such as “soap that makes me feel young; batteries that won’t hurt the environment; a pencil that expresses my individuality.")
2. How does imagery / type, etc. successfully convey this message?
3. Does your message fit inline with initial overview information and background and why?