For this project you will create a series of three print ads based on a product, service, or organization.
Think about fashion, technology, household goods, furniture, etc. The final ads should relate to each other by concept and follow a cohesive design program that is evident when the ads are presented. Design principals being addressed in this project are use of space in various formats, typography, composition, and general synergy across design elements.
Take a look at ad campaigns across multiple genres, interests and demographics. See what it is that makes an ad successful or not so successful.
For each concept sketch you create. Be prepared to answer the following questions.
1. What is your message? Is it clear?
2. Who is your target and is your message right for the audience?
3. Is your message appropriate for the product?
Collage Ad Examples
Print Ads of America - leading industry print media
40 Brilliantly Photoshopped Print Ads
Print Magazine - Check out the inspirations section - "Image of the Day" There is some really cool stuff here. If you are a major print design guru.. you should bookmark this page!
Google search images: collage art, print ads, print media, advertisements, etc. for inspirations.
That should get you started! See you Thursday.
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