Personal Logo Introduction and Examples

Project Overview
You will develop a personal logo that will become your “signature mark”. It is a self-portrait of you, except it will be comprised primarily of typographic elements. You will use it as a promotional tool of sorts throughout the rest of semester, in that you will adhere it to the back of your boards. It should serve you well, and if it truly is a representation of you, you can continue to use it beyond the scope of the class.

Even the simplest images communicate on two levels – the denotative, or explicit, and the connotative, or suggestive. The mark, form and color should communicate a feeling that resembles you and be memorable and readable. Do the curves and angles of the type suggest playfulness, refinement, extravagance or rigidity? Are the colors loud or soft, shocking or calming? Your choices may be spontaneous and intuitive, but do a lot of research and preparation for this project. Don’t just use the first typeface you come across. Explore lots of fonts! Your logo should be 90% letterforms.

Personal Logo Project Brief

Project 1 Introduction

Project 1 Examples from past students

Logo Resources - Start your researching!

Here are some fun and/or helpful things for you to look through as references...just some inspiration as you start this logo design practice.

Iconic Logo Designers - an awesome site to see some of the greats! Also has several links to other great logo sites.
Logo Lounge - one of my other favorite logo sites
The Logo Design Process from Start to Finish - online article from Just Creative Design. This is a great design blog if you are interested in following other blogs!
What Makes a Good Logo - online article from Just Creative Design.
11 Steps of a Successful Logo Design Process - online article

Welcome to Intro to GRD: 3000

This is an introductory course to the discipline of visual communications. It is not a class that will teach computer software such as Adobe Illustrator or Photoshop, although help,demos, and tips for using these programs will be offered periodically throughout the course. It will educate you in basic design terminology and theory and the development and communication of creative concepts, from inception to completion. Be prepared to verbalize your thought processes as you develop your projects, as class critiques will be a regular event. Your peers and I will offer our insights on your projects in order to make them as strong as they can possibly be. Critiques and class meetings will be held in room 211. Expect to work on class assignments outside of our regular meeting time.